Monday, October 26, 2009
No more big TVs?
California may ban certain large sized TVs for environmental reasons? Hmm..hadn't considered that impact...
Myth of cord cutters
http://www.latimes.com/business/la-fi-notv26-2009oct26,0,3559474.story?page=1
Still like bigfoot - no real trend there - people LOVE TV, even if they find stuff to watch online not on a TV. Here's the only things that's worth noting:
"A recent survey by the Consumer Electronics Assn. found that 15% of viewers would consider it." Wow, not so brutal actually given all the future peril.
Plus, "According to a survey released last month by the nonprofit Conference Board, about 20% of responders said they were watching less TV delivered through traditional broadcast or paid cable-type providers." SURVEY NOT ACCURATE, SEE BEHAVIOR- Nielsen data shows that people now watching MORE TV the traditional way. (People may not think they are..but they are.)
Still like bigfoot - no real trend there - people LOVE TV, even if they find stuff to watch online not on a TV. Here's the only things that's worth noting:
"A recent survey by the Consumer Electronics Assn. found that 15% of viewers would consider it." Wow, not so brutal actually given all the future peril.
Plus, "According to a survey released last month by the nonprofit Conference Board, about 20% of responders said they were watching less TV delivered through traditional broadcast or paid cable-type providers." SURVEY NOT ACCURATE, SEE BEHAVIOR- Nielsen data shows that people now watching MORE TV the traditional way. (People may not think they are..but they are.)
Sure, but TV viewers change channel too
http://app2.e2ma.net/campaign/1400373.54f1dcd64b0ed73e0dfdd47a1368b81e
According to four years of data accumulated by video network Vidsense, 15-second pre-roll ad causes 8% of the audience to abandon the clip before it starts. A 30-second pre-roll sends 22% of the audience packing. As for Post Roll, Vidsense claims that its data indicate 76% of viewers flee before the end the ad.
According to four years of data accumulated by video network Vidsense, 15-second pre-roll ad causes 8% of the audience to abandon the clip before it starts. A 30-second pre-roll sends 22% of the audience packing. As for Post Roll, Vidsense claims that its data indicate 76% of viewers flee before the end the ad.
Sunday, October 25, 2009
Hard out here for social TV
http://newteevee.com/2009/10/13/social-tv-is-harder-than-we-thought/
early stuff stinks useability wise.
Other issues to figure out: what to use as a remote, how to make viewing parties happen naturally, how to coordinate various screens and input and managing widget clutter.
early stuff stinks useability wise.
Other issues to figure out: what to use as a remote, how to make viewing parties happen naturally, how to coordinate various screens and input and managing widget clutter.
set top box future
http://newteevee.com/2009/10/13/gigaom-pro-on-q3-online-video-taking-steps-toward-maturity/
Watch future of set top box: Brite-View introduced the low-cost CinemaCube set-top box, and Netgear released its Digital Entertainer Live, a scaled-down version of the Digital Entertainer Elite. Roku added more content to its set-top device, announcing partnerships with MLB.TV and blip.tv. However, Vudu’s efforts this quarter may be more telling for the future; the company is now bypassing the set-top box and integrating its service directly into the TV. The company had several new wins in the quarter, announcing its service will be included on Mitsubishi and LG TVs.
Watch future of set top box: Brite-View introduced the low-cost CinemaCube set-top box, and Netgear released its Digital Entertainer Live, a scaled-down version of the Digital Entertainer Elite. Roku added more content to its set-top device, announcing partnerships with MLB.TV and blip.tv. However, Vudu’s efforts this quarter may be more telling for the future; the company is now bypassing the set-top box and integrating its service directly into the TV. The company had several new wins in the quarter, announcing its service will be included on Mitsubishi and LG TVs.
How easy will it be for more targeting pt. 2
http://paidcontent.org/article/419-inside-word-what-the-netflix-prize-says-about-the-shortfalls-of-ad-targ/
http://andrewchenblog.com/2009/09/21/whenever-ad-networks-talk-about-their-targeting-remember-the-netflix-prize/
<a href = "http://andrewchenblog.com">Andrew Chen</a>says Netflix prize that improved recommendations just 10% shows how hard it is get big increase in targetting, esp for startups: "new ad network where you end up with noisy datasets, lots of crappy traffic...10% is not a big enough number to counteract the other economic drivers in the ad market, which revolves around better deal terms, a larger selection of advertisers, better ad inventory, etc."
Thinks opportunity is for better ad inventory getting clickthroughs of plus 30% (which the best do) and better data beyond domains, cookies, and ad impressions which everyone has..maybe using own customers data no one else has access to (tho there is netflix again)
http://andrewchenblog.com/2009/09/21/whenever-ad-networks-talk-about-their-targeting-remember-the-netflix-prize/
<a href = "http://andrewchenblog.com">Andrew Chen</a>says Netflix prize that improved recommendations just 10% shows how hard it is get big increase in targetting, esp for startups: "new ad network where you end up with noisy datasets, lots of crappy traffic...10% is not a big enough number to counteract the other economic drivers in the ad market, which revolves around better deal terms, a larger selection of advertisers, better ad inventory, etc."
Thinks opportunity is for better ad inventory getting clickthroughs of plus 30% (which the best do) and better data beyond domains, cookies, and ad impressions which everyone has..maybe using own customers data no one else has access to (tho there is netflix again)
How easy will it be for more targeting pt. 1
http://newteevee.com/2009/10/14/execs-decry-lack-of-interactivity-targeting-in-video-ads/
Execs decry lack of interactivity targeting in video ads
"Despite new technology that can provide more engaging and better targeted ads for online video, most publishers have been stuck repurposing 15- and 30-second TV spots online, a problem that execs say leads to lower CPMs and a poor user experience. But with advertisers and agencies struggling, there may not be an easy fix to this problem.
The need for publishers to develop their own custom ad units is being driven mainly by agencies that don’t have the resources to create new, interactive ad units, according to Dina Kaplan, COO and co-founder of blip.tv.
“One of the challenges is that now that clients have budgets for web video, which they do, you need to have video assets, you need to have pre-rolls, and post-rolls, and you need to have overlays. And at a time when the agencies are struggling, having to create more assets presents some challenges,” Kaplan said. “Agencies are shedding people, so how do you create more ad units with fewer people?”"
George Kliavkoff, EVP of Hearst Entertainment & Syndication: More targeting needed. “If all we’re going to do is take content from the TV and put it on the web, and all we’re going to do is put the same 15-second or 30-second ads on the web, can we at least target those ads? I know it’s some grand vision of the future, but i figured it would be here by now.”
Execs decry lack of interactivity targeting in video ads
"Despite new technology that can provide more engaging and better targeted ads for online video, most publishers have been stuck repurposing 15- and 30-second TV spots online, a problem that execs say leads to lower CPMs and a poor user experience. But with advertisers and agencies struggling, there may not be an easy fix to this problem.
The need for publishers to develop their own custom ad units is being driven mainly by agencies that don’t have the resources to create new, interactive ad units, according to Dina Kaplan, COO and co-founder of blip.tv.
“One of the challenges is that now that clients have budgets for web video, which they do, you need to have video assets, you need to have pre-rolls, and post-rolls, and you need to have overlays. And at a time when the agencies are struggling, having to create more assets presents some challenges,” Kaplan said. “Agencies are shedding people, so how do you create more ad units with fewer people?”"
George Kliavkoff, EVP of Hearst Entertainment & Syndication: More targeting needed. “If all we’re going to do is take content from the TV and put it on the web, and all we’re going to do is put the same 15-second or 30-second ads on the web, can we at least target those ads? I know it’s some grand vision of the future, but i figured it would be here by now.”
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