http://mediadecoder.blogs.nytimes.com/2009/09/25/has-the-quality-of-tv-improved-or-just-the-buzz-about-it/
Top ten trending topics on Twitter often TV shows...sneak peaks like Glee and Modern Family let buzz build....per NYT "Most of us depend on a network of friends when it comes to confronting the tsunami of new programming in the fall, and let’s face it, between Facebook, Twitter, Linked-In and MySpace, we all have a lot more “friends” making a lot more recommendations."
Per James Poniewozik of Time, "things like Twitter can’t help but intensify the feedback loop. On trending topics, you are more or less watching a real-time Billboard chart — gee, “Glee is number one with a bullet, I better check that out” — and I think it increases the level of excitement.”
Says Syracuse's oft-quoted Bob Thompson, “The television industry has been able to deputize the entire nation as their promotion vehicle."
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