http://app2.e2ma.net/campaign/1400373.54f1dcd64b0ed73e0dfdd47a1368b81e
According to four years of data accumulated by video network Vidsense, 15-second pre-roll ad causes 8% of the audience to abandon the clip before it starts. A 30-second pre-roll sends 22% of the audience packing. As for Post Roll, Vidsense claims that its data indicate 76% of viewers flee before the end the ad.
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