http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116670
"Why license all that content to something that works that well, that seamlessly, yet without the economic model around it?" - Quincy Smith, formerly of CBS. Points out market size
online video: $700 million
TV: $120 billion
Adds "half of those [TV ad buyers] are spending 90% of their time doing Google keywords, not buying online video." Does that show a nascent market or a non-working model that won't get premium content?
No comments:
Post a Comment