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http://gigaom.com/video/buckle-up-traditional-tv-is-in-for-a-heck-of-a-ride/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29

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he ever-mounting disarray at Yahoo, along with the not-so-far-behind-it disarray at AOL, is just another part of the long-in-coming conclusion that content doesn’t work as a business online.
“Content doesn’t work” means, in this context, that other businesses work better. It means you’re a goddamn palooka if you’re actually paying to create content when advertisers are just as happy with businesses fueled by cost-free user interactions. And yet, ultimately, everybody does embrace content.
Or, that is, mature technology businesses (Yahoo, AOL, Microsoft, and now Google) almost invariably come to content.
Put another way, what still works, what advertisers and audiences still seek, is superexpensive content.
And there is a model in which mature non-content-producing businesses help themselves by becoming sophisticated content producers: the premium channel business, the HBO model. HBO was not a content creator; it was effectively just an aggregator and a redistributor. But faced with higher licensing fees and lower margins, and looking to solidify its own brand, it started to produce its own content.
but price of content is scary

The 22-minute format with 8 minutes of 30-second commercials was designed for linear programming. Why is the number 22 magic? In a non-linear world do we need a standard length?
The world is filled with amazing writers, directors, actors and producers. Many of them don’t have the money or access to be in Hollywood or the ones that are here lack the ability to reach an audience. Companies like Filmaka have been trying to solve this problem.
What happens when content production & distribution is easy to professionally produce and distribute at mass low-cost scale? Will we still have predictable story lines? Or can we develop more fragmented content to meet the needs of fragmented audiences and interest groups?
What happens in a world where content producers have a direct relationship with the audience and can involve the audience directly in story creation? Or maybe even as wacky as involving the audience in the story itself?

But, since content producers and network people "grew up" in a world where success was about distribution not marketing yourself to the "end-user", they aren't natural marketers. That's why the gap between the perceived value of content airing in primetime slots and the other 21 hours of the day is exponential. No one has capitalized on the marketing opportunity to air quality "long tail" content in these time slots - even though VCRs and later DVRs made it possible to record and watch this content when convenient

ow gaming consoles like Kinect and Sony Move will accelerate (especially for Gen Y and Gen Z) the adoption of Natural User Interface tendencies through gestural controls. This will have quite a huge impact for technology like Augmented Reality and how it can be utilized in the Digital Living Room.