“Social deserves its own programming,” McCormack said. “This is a new programming platform. It’s not just about ‘Watch Jersey Shore at 10 o’clock.’ It’s about how do we generate content and stories to engage people on these platforms.”
And so MTV has been creating about 200 to 300 pieces of new content a day that lives on various websites and social platforms — on top of the programming that airs on its TV networks. Not only do those pieces of content have to be relevant to its shows and its brand, but they also have to be tailored to the platform that they appear on.
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