http://www.zimgossip.com/?p=862
brands with content strategy, good youtube examples
every video a conversation
every video interactive
you tube's andy Stack says, no. People are watching more TV. They are just watching cable. If you stack networks by percentage reach, you’ll see that 50% of viewership is on networks with a rating less than 1.0 (1% of households). And at 0.5% share (the point at which Nielsen stops measuring), you’ll find 30% of viewership. It’s a good time to be a content creator. Our system allows you to unlock the untapped value of networks you may not have previously considered. For example one brand seeking to target young adults found that Fuse network delivered a much more efficient cost per order than the networks they were traditionally targeting, now Fuse is a permanent part of the line up. This also means that the established media companies don’t have the high upfront cost strangle hold on access anymore.
f you’re a marketer, then you’ll probably recognize some of the following videos. Which of these were made by users? By marketers? Who started the conversation?
Tiger Woods 09: http://www.youtube.com/watch?v=FZ1st1Vw2kY
Numa Numa Gecko: http://www.youtube.com/watch?v=HItwu7PNdNo
E-Trade Trading Baby: http://www.youtube.com/watch?v=6vW9gUmooFg
Cadbury Eyebrows: http://www.youtube.com/watch?v=TVblWq3tDwY
She launched exclusive video premiers on Vevo, starred in a Google Chrome Ad that went viral, staged a live feed from Best Buy on launch date as fans poured in to buy her album and live interviews allowed her to take questions from fans.
ne of the important aspects of social is sharing, and 30% of people share videos they like, over 400 videos are shared on Twitter every minute, and the amount of YouTube videos watched on Facebook is equal to 150 years. As the world’s largest focus group
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