http://www.deadline.com/2011/10/mipcom-disney-abc-tv-boss-anne-sweeney-says-television-will-get-even-more-personal/
Digital technology didn’t “disrupt” our business – it transformed it.
Digital didn’t weaken the power of television – it unleashed it.
This year, people around the world will watch 140 billion more hours of television than they did last year – for a total of 4.5 trillion viewing hours.
year alone, 52% of social network users in EMEA and Asia Pacific say they’ve watched a video that was shared by a friend, while 68% of the people on social networks in Latin America did the same.
They’re also sharing via Twitter – and the percentage of Twitter users increased by triple digits last year in every region in the world.
Our global audience will grow by 40 million by the end of this year, to 3.7 billion people – or roughly half of the world’s current population.
According to a recent study by Deloitte, TV shows are the most common conversation topics around the world – and the subject of more than a billion tweets this year alone. No wonder the study concludes that “In today’s world, TV is the medium around which all others revolve.”
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